We feel that there are many great products and ideas out there that have been buried and left untapped. We feel the same way about our people. Are we missing out on the opportunities that lie ahead? Our aim is to make the most of every demand 100% of the time. In 2017, we established NOAH Inc. with the aim of creating a company that offers more opportunities for our products and people.

I have been thinking a lot lately that more than half of our lives have been changed by the environment we have lived in, and that is why we are here “now”.

When we change our thinking, we change our behaviour When we change our behavior, we change our habits When we change our habits and we change our character When we change our character we change our destiny

This is what Hideki Matsui and Mother Teresa said, but it was originally said by a psychologist named William James. A few years ago, I was shocked by this theory. I had never thought of changing my destiny. Somewhere along the line, I gave up on my ideal self and became content with my current situation.

Back to the future

It’s as if I’m going back to the “future”, to the realization of what I imagined. I have this dream I have a purpose I want to change something I want to be better than I am now We are committed to creating an environment that gives you the chance to change your life for the better. We have only just begun, but as another year ends, so does the next one. In good times and bad, we simply want to be better than ever! This is a challenge that we will take on together with our staff, so that we can continue to look forward to the future.

Next challenge. Next stage. Next innovation.